10 Strategies to grow your Magento store
10 Mar

If you are looking for some great ideas to grow your e-commerce business but seem to have run out of inspiration, check out these ten great ideas to give you a boost.

1. Automate Post Sale Marketing

There are plenty of tools available to help with this. Target customers after their purchase to encourage upselling and customer retention. Tell an email story that provides valuable information and links to related merchandise and services.

2. Use the 80/20 Rule

Whatever your best selling products are, this is where you focus 80% of your marketing effort. It is likely that the top sellers form about 20% of your inventory and that is fine, target those essential items for better profits.

3. Create Urgent Promotions

By offering a stunning discount that expires within 24 hours you are asking customers to react quickly, and this could lead to other impulse buys when they go to claim the offer, so ensure related items are shown on the same page.

4. Have an App

A mobile app can be a fantastic marketing tool, if you have GPS, you can send a push notification when your customers are near your brick and mortar shops with cheeky offers, and for virtual only stores, you can send notifications classic web browsing times.

With the release of Magento 2.3, we can now offer you progressive web applications. Eliminating your costs of hiring a dedicated ios/android developer, and just leaving it entirely to your Magento agency team!

5. Harness Facebook Giveaways

It doesn’t have to be an expensive item but a social media give away in exchange for likes and post shares is a great way to boost your audience, and when the winner is announced, a 10% discount code to all entrants is a great hook and helps towards customer loyalty.

We have some great experience hooking Magento up with Facebook, and passing through data to power your ads. If you have a Magento website, and are looking for a Magento agency, and know social is going to be a huge part of your marketing campaign. This is an area we can deliver a smooth and seamless project, getting you up and running within a few days.

6. Work with Partners

Related non-competitors can be an authoritative source of new target acquisition. Offer their customers a loyalty discount when they shop with you, and vice versa.  This is a great way to generate leads using someone else’s audience and generates results especially when the complementary nature of your products to theirs is pointed out.

7. Date Specific Discounts

Customer birthdays and seasonal events, ensure that you pop some existing customer bonuses out on these dates, this gesture often motivates action as they feel valued and essential. A birthday email which can easily be autogenerated is five times more likely to see a return than a general sales pitch email.

8. Use Long-form Content

Content that has over 3000 words is shown to bring a higher level of social media interaction and generate sales when presented in a guide format that offered customers information and of course links to products supporting the guide.

A term that you should never forget, 'Content is King'; it defines your SEO profile and your visibility on the web. Content should always come first in anything you do with web marketing.

9. Create Affiliate Marketing

If you do not have an affiliate program, consider setting one up, but the key here is to make sure that you have a good enough incentive for people to want to promote. The average amount is 3% commission but can range as high as 10% depending on the quality of the publisher, and you need to ensure you look after your affiliates with other promotions to keep them active.

10. Use Magento

Magento is an e-commerce platform that not only hosts your shop and website but offers so much added functionality. Social media integration including the all-important Facebook shop, immersive customer experience and owner insights. BigHat is a Magento agency, and we are here to help you push your business to its next step.

So don't hesitate, get in touch!

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