Adobe is a company which keeps advancing. All of their different technologies have evolved to the point that they are leading the charge in many ways. Following their recent acquisition of Magento, they are once again set to make a change to the world around them, and have chosen to go for a whole new way of doing things.
Their commerce cloud is definitely going to be something to keep an eye on, and we’re going to be taking a look at it properly here and now, to make sure that you’re up to date on what’s happening.
So we all know that as a company, Adobe keep on impressing. And it’s their latest expansion to their Experience Cloud, the Commerce Cloud, which makes all the difference. As many of you will know, Adobe recently acquired the rights to the Magento program. What the Commerce Cloud is, at a fundamental level, a fully managed cloud variation of that software. However, because it’s part of Adobe, it comes with all of their helpful little tools, gadgets and options.
The platform itself is also getting more things added to it, with a selection of different choices available in terms of a dashboard for analytics and also a link to the marketplace of Amazon.
Both parties are clearly very happy with the arrangement, and we’re sure that their relationship will be harmonious. As the VP of product and technology at Magento has said, “For Adobe, that’s really important because it actually closes the last mile in its Experience offering… It’s no mystery that they’ve been looking at commerce offerings in the past. We’re just super glad that they settled on us”.
He also went on to talk a little bit about how this would affect the current setup and indeed that of existing customers, saying that “If you think about behavioral data you get from your interactions with our content, that’s all very critical for understanding how your customers are interacting with your brand…Either you are comfortable participating in those marketplaces or you are not, but at the end of the day, they are capturing more and more of the initial product search”.
The last part of that quote was drawing more of a focus on the decision to link with Amazon Marketplace. It is their hope that as a provider of a fully online cloud presence, they can partner up with the sales giant effectively to give the best possible experience.
All in all, it’s clear to see that this partnership and advancement is going to be one to remember. The launch of this software can only really suggest good things, and so people would be mad to try and pass that up. The general pattern of things is that we move to the cloud because it is a more fluid and flexible entity, offering access from anywhere so long as you have the requisite login. It’s clear Adobe have worked hard on this, and we’ll be interested to see their results for ourselves.